What you’ll be doing
We’re on the lookout for a Chief Content Officer to lead all areas of content creation and
management, including Editorial, Visual Media and Social Media. Some of the things you’ll be
doing week-to-week include:
• Ensuring all content is on-brand, consistent in terms of style, quality and tone of
voice, and optimised for search and user experience for all channels of content
including online, social media, email, B2B products, mobile, video, photographic,
print and in-person
• Mapping out a content strategy that supports and extends marketing initiatives,
both short- and long-term, determining which methods work for the brand and why
• The development of a functional content calendar throughout the publication’s
verticals, and defining the owners in each vertical through the Web Editors Team
• Supervising writers, editors, social media staff and others, being an arbiter of best
practices in grammar, messaging, writing, and style
• Conducting ongoing reader engagement tests to gauge content effectiveness
• Gathering data and handle analytics (or supervise those who do) and make
recommendations based on those results. Working with owners of particular content
channels (Departmental Managers) to revise and measure particular content and
marketing goals
• Establishing workflow for requesting, creating, editing, publishing, and retiring
content. Work with technical team to implement appropriate CMS via the Writer’s
Portal (WordPress system)
• Conducting periodic competitive audits of competitor publications and brands
• Overseeing the Social Media Manager and Social Media content curation/calendar
What skills and experience you’ll bring to us
We’re all about learning and development here at Travel Radar, so we don’t expect you to
know everything to apply to us! Whether you’re an undergraduate looking to gain real
world experience, a graduate looking for their first opportunity, or a seasoned professional
wanting to change careers or step into management, we will support you in your journey.
Misc.
Reports to: Chief Executive Officer
Reporting to you: Social Media Manager, Editor in Chief, Photography Manager, Producers
Hours per Week: 10hrs/week